Rwanda’s first commercial potato crisp company
At HollandaFairFoods, we provide world-class potato crisps to satisfy the appetite of East African snack eaters. As Rwanda’s first commercial potato crisp company, we are constantly pioneering new ways to reach the growing African market.
We abide by our tagline:
PEOPLE, PLANET, PROFIT.
Strong relationships with our suppliers, employees, customers, and investors is our first priority. By working directly with Rwanda’s potato farmers and cooperatives, we create a sustainable market for Rwandan farming communities and increase economic opportunity.
We seek sustainability not only with our stakeholders, but with our planet. Ensuring Rwandan potato farmers use environmentally-friendly farming techniques and packaging our crisps in bio-degradable bags are among the ways we give back to our planet.
Sustainability also means good business and financial management for long-term growth. Our experience in business development in Rwanda and expanding market opportunities in East Africa positions HollandaFairFoods well for business growth.
To create a business platform from where we can implement our sound ideology which maximizes the interests of all stakeholders including customers and community at large. Continuously innovate and manage portfolio of products that are at tuned to the dynamic needs and wants of consumers. Continuously maintain and upgrade facilities that will increase the level of efficiency and productivity.
Keys to Success
- Delivering high quality products that set themselves apart from the others in taste and value.
- Providing service, support, and a better than average margin to our dealers.
- Increase gross margin %.
- Bring new products into the mix to increase sales volume